POC Mag Wins Swedish Publishing Prize

Since the 90s Populär Kommunikation has rewarded outstanding design, production, editorial and visual content in magazines, books and other printed, or digital, publications.

The panel reward publications that have outstanding graphic design and typography, are tempting to read, have a clear and visual message, informative content, a clear identity and are well geared to their target group.

POC 1.0 came up trumps in the consumer subsection of the customer magazine category for what the panel described as, “An innovative and generous magazine with excellent audience targeting, interesting image selection and well written [content].”

Founder and CEO of the POC brand, Stefan Ytterborn, says: “We have received many awards for our products before. Both for design and technical criteria, but this is very special to us since it is the first competition we enter solely for our marketing communication. This gives us energy to try to outdo ourselves and keep communicating our ideas, interests and standpoints in printed productions.”

TCOLondon were commissioned to create a magazine/catalogue for POC in 2009 and have made two more editions since, including the latest issue (2.0) themed around colours. The publication is split between editorial content, including POC athlete profiles, and products, which can be viewed by flipping the mag over and reading from the back.