Dainese marked their 40th anniversary in 2012, and approached The Church Of London for creative ideas on how to celebrate this. We suggested a series of four mini digital magazines released bi-monthly throughout the year with each one, in part, paying tribute to one of Dainese's respective decades. And in order to keep the magazine relevant in the present day, we also featured interviews with Dainese's current team.
First-class illustration is a key part of this project and, in this issue, we commissioned the creative talent of Tim McDonagh who placed 1990s motorcycle racing stars Carl Fogarty and Kevin Schwantz as action hero-esque partners in crime on the cover.
We also recruited Till Hafenbrak to create an illustrative montage to the decade's cultural icons, and Robert M. Ball has once again produced his angular portraits in the magazines' Inspirational Icons feature series.
We also instructed specialist motorcycle journalist Gary Inman to speak to Carl Fogarty in his Lancastrian mansion; long-time writer and editorial collaborator Michael Fordham to reminisce with Kevin Schwantz about his career, and we even commissioned one of Eric Cantona's biggest fans, Dermot Rice, to write a tribute to football's enigmatic genius.