The Challenge: Reconnect Stella Artois with film
The Little White Lies print edition is created to reflect the way we talk about cinema.
Similarly, the Little White Lies Cinema App is designed to enhance the cinema-going experience, bringing together Little White Lies reviews and all UK/Eire cinema listings to create a comprehensive and useful tool for cinema-goers.
The app needed to re-establish Stella Artois’ passion for film, using the established voice of Little White Lies.
The Solution: Create the best app for cinema-goers in the UK
We worked closely with Stella Artois to promote their involvement with film in a way that would create value for them, as well as the users of the app.
Together with our development partners Big Orange Software, we designed an app featuring cinema listings and reviews, along with Stella Artois film events.
In order to build a meaningful connection with the Little White Lies audience, it was key to address the following points:
The Little White Lies Cinema App pulls in data from all UK/Eire cinemas, listing every screening of all current releases. It also matches each release with a review from Little White Lies.
We designed the Little White Lies Cinema app to be integral to every cinema-going experience. To achieve this, we married geolocation and cinema listings with reviews, to ensure film fans could connect with the movies they love - anytime, anywhere.
The Results: Universal Appeal
The Little White Lies Cinema App launched in August 2012 and has received praise from users, rating over 4.5 stars out of 5 on both iTunes and Google Play stores. Additionally, it was shortlisted by The Lovie Awards 2012 and received coverage on The Guardian App Blog.
For Stella Artois, the ability to connect with a ready film audience on a platform that provides trusted reviews and local listings, proved a valuable opportunity.
“Our innovative new app gives Stella Artois film fans nationwide the chance to access the very best in cinema reviews and listings at their fingertips” James Watson, Marketing Director, Stella Artois
Version 3 of the Little White Lies Cinema App is in development and will be launched at the beginning of 2013.